Facebook Changes Rules Regarding Online Gambling Advertisements

Facebook, the most popular and largest online social network, has recently changed its advertising rules and will be allowing online casino ads to be featured on its website.

Previously, the social network giant had prohibited online gambling ads from appearing on its site but has amended its guidelines after realizing the serious money-making potential of enabling gambling websites to market to its members.  As it stands now, Facebook will permit internet poker rooms, casinos, lotteries, sportbooks and other online gambling operations (which will also likely include mobile gaming companies) to advertise on its site.

That said, despite the recent changes, Facebook’s new advertisement format will not apply to American Facebook members.  Therefore, online gambling companies will still be banned from advertising to United States consumers due to local internet gambling laws.  Although this won’t negatively impact most online casinos because not many are based in the U.S., it will be disappointing for American casino affiliates who might have hoped to gain new players by generating interest via Facebook.